Why put a screenshot in a browser frame
A browser frame tells the viewer instantly that they are looking at a web product, not a random crop. It adds a horizontal anchor, a familiar address bar and the sense of a real running app. That context is why frames are standard on SaaS landing pages, changelogs and pitch decks.
Frames also hide the awkward edges of a cropped screenshot. A consistent chrome around every image makes a set of screenshots look like one family.
Customise the frame
Choose a light or dark browser theme, type the URL you want in the address bar, and toggle or restyle the window controls. Match your brand by setting an accent colour and border, and adjust corner radius to suit a soft or sharp visual style.
Behind the window, pick a gradient, mesh or solid background and add a studio shadow so the frame lifts off the page. Padding is adjustable independently on each axis.
Made for launch assets
Use the 16:9 ratio for hero sections and slides, 1200×630 for link previews, and 1:1 for social posts. Export at 2x or higher so the text in your interface stays sharp when the image is scaled on high-density screens.
If you ship often, save your frame settings as a preset and reuse them for every release note or feature announcement.
Browser mockup vs. plain website screenshot
A plain website screenshot is just pixels. Viewers must infer that it is a web page, guess the product's domain and imagine how it looks in a real window. A browser mockup answers all three questions at once. It shows a familiar frame, a plausible URL and a defined edge, so the image reads as a live product rather than a crop.
The frame also solves a practical problem: website screenshots often have low-contrast edges, especially white pages on white blog backgrounds. A framed, shadowed window on a coloured backdrop restores a clear boundary and keeps the layout from looking like it bleeds into the page.
Light or dark browser frame?
Match the frame to the interface inside it. Light products look natural in a light frame; dark-mode products look cohesive in a dark one. Mixing a bright frame with a dark UI can create a harsh ring around the image, which is sometimes desirable for contrast but usually feels heavy.
If your brand supports both themes, export both and use them where they fit: light on white marketing pages, dark on dark-mode sites and social cards. Saving two presets makes this a one-click switch.
Choosing what to put in the address bar
The URL is a small detail with a real effect. Use your real domain for product pages so the image feels genuine, or a clean placeholder such as app.yourproduct.com/dashboard for internal tools. Avoid localhost or long query strings, which look unfinished. Keep the path short and meaningful, because it doubles as a label for what the screenshot shows.
Sizing for landing pages
For a hero image, aim for an aspect ratio close to the space it will occupy. 16:9 fits most wide hero sections and slides. Use 4:3 when the interface is taller than it is wide, and 1:1 for social feeds. When the image will be used as a link preview, choose the 1200×630 ratio and keep important content away from the outer edge.
Use lazy loading and modern formats on your site. WebP typically produces noticeably smaller files than PNG for gradient-heavy images, which helps page speed and Core Web Vitals. Keep a PNG copy when pixel-perfect text matters.
Accessibility and alt text
A beautiful image is invisible to screen readers unless you describe it. Write alt text that states what the screenshot shows, for example 'Analytics dashboard showing weekly revenue and active users', instead of 'screenshot'. It helps accessibility and gives search engines context about the image.
How to do it in 4 steps
- Load your website or app screenshot.
- Select the light or dark browser frame and type your URL.
- Choose a background and shadow, and set the 16:9 or 1200×630 ratio.
- Export at 2x or higher for sharp interface text.
Frequently asked questions
Does it support dark browser frames?
Yes. Both a light and a dark browser theme are available, and you can edit the URL shown in the address bar.
Can I use these images on my website?
Yes. Your exports are your own images and can be used in marketing, docs and product pages.
Can I hide the window buttons?
Yes. Window controls can be shown, hidden or restyled as colour, monochrome or outline.
What format is best for a landing page?
WebP gives the smallest files at good quality; PNG is best when you need lossless text and transparency.
Can I show a fake URL?
You can type any text into the address bar. Use it responsibly and do not imply a page belongs to a brand that it does not.
Will the frame slow my page down?
The frame is baked into a single image. Export as WebP and set explicit width and height on the img tag for best performance.
Is there a Safari-style frame?
The macOS glass and light frames give a Safari-like look, and the browser frames provide tab-style chrome.
Try it on your own screenshot
Paste an image with Ctrl+V and style it in seconds.